The Facts About Zyn Nicotine Pouches

From flavored e-cig to tobacco-free nicotine, the tobacco industry is constantly reinventing tobacco and finding new ways to entice young people to use its products.

The latest so-called innovation? Nicotine pouches like Zyn pouches, the stylish successor to smokeless tobacco products like snus.

Zyn pouches is the top-selling brand of nicotine pouches that contain small bundles of nicotine and other ingredients that were introduced to the American market in 2019. Pouches are placed between a user’s lip and gum, slowly releasing nicotine into the bloodstream. Like e-cigarettes, Zyn comes in flavors including cinnamon, citrus, coffee, and “cool mint.”

Nicotine pouches do not emit any smell, smoke, or vapor, making it difficult for parents and caregivers to know if a child is using them. Plus, unlike some other smokeless tobacco products, pouches don’t require spitting out loose tobacco, making them easier to hide from adults. Educators have noticed a rise in students using nicotine pouches at school, and teens have attested to the product’s popularity among their peers.

Zyn is not the only brand offering nicotine pouches, but it is currently the best-selling – it’s cultivated a powerful following on social media. It’s especially popular on TikTok, where young users – a quarter of TikTok users are under age 20 – are bombarded with videos from “Zynfluencers” painting the product as cool, attractive, and no big deal.

The brand’s online presence, appealing flavors, and discreet usage have led to a worrying explosion in popularity among kids and teenagers.